Argel Tiburcio, CIS, PFA

Limited-Time Offers: Create time-bound promotions to encourage swift action. Scarcity Messaging: Emphasize limited availability or stock to stimulate demand. Flash Sales: Introduce sudden, short-term sales events to prompt immediate purchases. Exclusive Deals: Offer special discounts or perks exclusively for a brief period. Event Tie-Ins: Connect promotions to specific events or occasions, creating a sense of timeliness. Early-Bird Discounts: Reward early adopters with special pricing or bonuses. Limited-Edition Releases: Launch unique, time-limited products to generate excitement. Reminders of Exclusivity: Emphasize the exclusivity of an offer to make customers feel privileged.

Customer Reviews: Encourage satisfied clients to share experiences. Testimonials: Feature detailed success stories to resonate with potential customers. User-Generated Content: Share photos or videos of customers using your product. Influencer Endorsements: Leverage influencers in your industry to vouch for your brand. Social Media Mentions: Showcase positive mentions and tags from users. Case Studies: Provide in-depth analyses of successful collaborations. Trust Seals and Certifications: Display relevant industry certifications and trust badges. Before-and-After Stories: Highlight transformations to demonstrate the product's efficacy. Real-Time Activity: Display live interactions or recent purchases to create a sense of popularity.

Highlight transformative benefits, Invoke a sense of urgency, Showcase real success stories, Incorporate a clear call-to-action, Emphasize the brand's unique selling points, Use dynamic and energetic language, Appeal to emotions and aspirations, Keep the message concise and impactful, Provide a clear pathway for engagement, Ensure authenticity in testimonials and claims.

The $$$ is in the follow-up. Create a system for following up and making it part of your daily activities. Some prospects take time to decide. Make it a point that you're top-of-mind.

Maximize the cost efficiency of your online presence by determining which online channel(s) your customers/prospects would likely be at. Professionals are on LinkedIn. Those asking questions about your product/service might be on YouTube or Google. Clarify these and you have a much better (hopefully) rate of attaining your online goals.

The market is changing, products and services are changing and we should change with it as well. If possible, have colleagues with you to give you constructive feedback after sales calls/presentations so you'll know what to improve. Attend sales classes, join groups, and expand your network so you can learn from other people from other industries as well.